Using Social Media to Grow Your Business

The generally used social networking sites are either used for bragging, or stacking ex-boy friends, few of them are also used for business purposes; usually click-through that doesn’t really excites me. But, I have recently come across a totally different concept of networking -twitter. It helps me connect with many experts and entrepreneurs, and makes me wish to be on the brink of social media.

Few tips have been put together to become a social media expert using TWITTER:

be a part of twitter ASAP:

TWITTER is a social networking media tool where you can not state more than 140 characters. This service has increased my clicks up to 800 unique clicks per day. Today many popular brands are using TWITTER to spread their business across.

Networking with new PR professionals and brands helps you to grow your business and spread it across the globe. I myself follow at least 100 new “TWEEPS” daily, it guarantees more followers, more the followers, more your business will spread. The main benefit using TWITTER is that you put a voice behind a brand and making it come alive a bit more, it makes people more familiar and comfortable with you.

GOOGLE FEEDS ARE IMPORTANT

Getting proper Google feeds is the most important thing for your business; you should allow feeds for most likely words that may find your site. You should also keep a check on Google feeds of your competitor’s sites to check how they are leveraging social media tools for their business.

Try and reach out for the other columnist dealing with the same job, keep tracks of interesting bloggers, read new trips and tricks. There are many bloggers who constantly write how to enhance your business using social media tools. You can also try other networking media tools and remain subsidize to their feedbacks. Play around with your feeds and you’ll find other social media experts who appeals to your interests.

BE TRENDY

You should always keep yourself up to date, subscribe to sites like RSS feeds to be aware of what’s new and popular and be well rounded in tech knowledge.

Time management

Time management is the most important factor responsible for business growth, only learning new trends or checking mails and messages repeatedly wont help. You should cleverly manage time between communicating with your tweeps, reading your messages, update, check Google feeds or read articles, make notes wherever possible, and avoid repeating same things. Besides you should also communicate with your TWITTERS daily on TWITTER to let them grow familiar with you. Try printing out the articles and reading them later, like while shopping or a haircut.

exploration helps

You should not limit your exploration to TWITTER or few other related sites, check for social networks that are popular at different places or countries, follow the international users, students and researchers. Networking with businessmen and professionals helps a lot to increase your business.

Social Media Optimization – The Concept Behind It

Social media refers to interaction between humans via Internet (mostly, like Facebook, Orkut, YouTube) and through mobiles for discussion and sharing information. Some examples include:

o Social Networking like Facebook, Orkut
o Blogs like Word press, Vox
o Internet forum like V bulletin
o Video Sharing like YouTube

The concept behind Social Media Optimisation (SMO) is fairly simple. Here changes are implemented to a site so that it is more visible in search engines (such as Google, Yahoo) and also frequently used in blogs. This in turn increases the traffic and gives good return in your business.

Why do we think of Social Media Optimization (SMO)? Because it is where the visitors come from and returning visitors gets converted to customers. Therefore it increases your business. SMO creates a open line of communication between you and your customers, clients. You can directly interact with people buying or using the products and clear your views. So there are a few steps for generating publicity through Internet. These steps include – blogging, Really Simple Syndication (RSS) and using third party images, videos etc. Sometimes viral marketing is used, i.e., use of pre-existing social networking services to popularize the product, where videos and articles promoting our products are put on sites which deal with similar issues and things. It may use software, flash games and text messages for promotions. Online calendars can also be used to display and bookmark the dates if we are trying to publicize some event.

If you think of a site, to increase the visibility of the site, you (as service provider) can increase search tags, adding content more related to the site so that the site is searched more. Another option can be updating the site regularly and making other site users to tag your site regularly. This increases the hit ratio and so there will be increase of potential customers.

Some 93% of the teen use internet. The Pew Internet & American Life Project has found that 64% of the teens aged 12-17 years participate in content writing.

o 33% of online teens create or work on webpage.
o 28% of online teens have created their online journal.
o 27% of online teens works on their own webpage.
o 57% of online teens have watched videos from YouTube.
o 55% of online teens have profile on a social network like MySpace, Facebook, Orkut.

Social Media Optimization Services includes:

o Social Bookmarking(similar to bookmarking you site to “favorites” in your browser) through high quality bookmarking sites like Google, Yahoo, Digg, My Space. When you bookmark a page you are more likely to come again. A social Bookmarking service allows your book mark for public access and thus it help to other internet users looking for similar thing.
o Writing and/or participating in Blogs in quality blogging sites like Blogger.com.
o Creating Social Media profiles (Facebook, Google).
o Article Submission.