Using Social Media to Grow Your Business

The generally used social networking sites are either used for bragging, or stacking ex-boy friends, few of them are also used for business purposes; usually click-through that doesn’t really excites me. But, I have recently come across a totally different concept of networking -twitter. It helps me connect with many experts and entrepreneurs, and makes me wish to be on the brink of social media.

Few tips have been put together to become a social media expert using TWITTER:

be a part of twitter ASAP:

TWITTER is a social networking media tool where you can not state more than 140 characters. This service has increased my clicks up to 800 unique clicks per day. Today many popular brands are using TWITTER to spread their business across.

Networking with new PR professionals and brands helps you to grow your business and spread it across the globe. I myself follow at least 100 new “TWEEPS” daily, it guarantees more followers, more the followers, more your business will spread. The main benefit using TWITTER is that you put a voice behind a brand and making it come alive a bit more, it makes people more familiar and comfortable with you.

GOOGLE FEEDS ARE IMPORTANT

Getting proper Google feeds is the most important thing for your business; you should allow feeds for most likely words that may find your site. You should also keep a check on Google feeds of your competitor’s sites to check how they are leveraging social media tools for their business.

Try and reach out for the other columnist dealing with the same job, keep tracks of interesting bloggers, read new trips and tricks. There are many bloggers who constantly write how to enhance your business using social media tools. You can also try other networking media tools and remain subsidize to their feedbacks. Play around with your feeds and you’ll find other social media experts who appeals to your interests.

BE TRENDY

You should always keep yourself up to date, subscribe to sites like RSS feeds to be aware of what’s new and popular and be well rounded in tech knowledge.

Time management

Time management is the most important factor responsible for business growth, only learning new trends or checking mails and messages repeatedly wont help. You should cleverly manage time between communicating with your tweeps, reading your messages, update, check Google feeds or read articles, make notes wherever possible, and avoid repeating same things. Besides you should also communicate with your TWITTERS daily on TWITTER to let them grow familiar with you. Try printing out the articles and reading them later, like while shopping or a haircut.

exploration helps

You should not limit your exploration to TWITTER or few other related sites, check for social networks that are popular at different places or countries, follow the international users, students and researchers. Networking with businessmen and professionals helps a lot to increase your business.

Market with Facebook

Facebook features among popular social networking sites that allow like-minded individuals to form groups and interact with each other. The mounting number of social media users has prompted business owners to optimize their business potential by using Facebook as their prominent marketing tool. You can successfully utilize Facebook services to market by,

• Signing up with the site and getting an account. After setting up the profile, you must customize your account appropriately to make it attractive to the visitors.
• Post the links to your company blog that has informative and exciting articles.
• Add friends to your network and widen your network.
• Build a strong relationship with your group through frequent interactions and partake in discussion boards and forums related to your field.

Add games and videos to your account and also include applications/buttons in your blog that allow people in your group to share it with others. This will work like word to mouth publicity.

Manage social media effectively!

Being an inexpensive marketing strategy, social media marketing has become the prominent strategy of internet marketers and business entrepreneurs, today. You can promote your brand/products/services through social media, effectively and interact with your prospective customers, too. Availing social networking management services of the experts in the industry can be your first step towards optimizing your visibility, popularity and hence, your profitability.

Social networking management experts can help you with their in-depth expertise, in using social media to your advantage. They assist you in setting up and customizing the account in popular social networking sites like Twitter, Facebook, Myspace and YouTube. They support you with your advertising and promotional campaigns on social media and in increasing the viral traffic to your company site. Updating contents, increasing your presence in social media and social media optimization are done adeptly by social media management services. Under their apt guidance, you can convert a large percentage of visitors to your site into your customers/clients/associates, successfully.

Interact with prospective customers through social media

Social media has revolucan i tionized every facet of internet marketing, today with its infinite potential and cost effectiveness. More and more companies and business endeavors are focusing towards finding affordable social media marketing services and social media optimization services that can get them the necessary viral traffic and sales.

Social media optimization and marketing relies heavily on the magnitude of the network of prospective customers, associates or friends you have created in social media. After identifying your target group, you must interact with them through posts, forums and discussions. You can discuss on your brand, product and services and even answer your customers’ queries through the forums.

You can prove your expertise in the field by posting the links to your blogs that are packed with informative and interesting content for your customers. Customize your blog with widgets and buttons that allow them to share it instantly with others. This will boost your popularity and brand image among your loyal customer base.

Things to consider while hiring social media experts

Social media marketing has become the buzzword in the marketing scene with its potential to boost the brand image, sales and profitability of any organization or business enterprise. Many a Social media optimization package and social media marketing package are offered by online marketing firms, today. With the growing number of social media experts around, you must analyze a few critical factors before availing the services of social media experts like,

Experience

Social media marketing experts with experience can help you to deal with any kind of situation with their time tested strategies.

Expertise

A look at the portfolio of the social media marketing agencies can help you to understand their proficiency in the field. Check out their accounts in Twitter, Myspace or Facebook, their following and search engine rankings to analyze their popularity before selecting them.

Effectiveness

Hire the services of the experts who have a great track record, history of prompt delivery and coveted clientele.

Social Media Optimization – The Concept Behind It

Social media refers to interaction between humans via Internet (mostly, like Facebook, Orkut, YouTube) and through mobiles for discussion and sharing information. Some examples include:

o Social Networking like Facebook, Orkut
o Blogs like Word press, Vox
o Internet forum like V bulletin
o Video Sharing like YouTube

The concept behind Social Media Optimisation (SMO) is fairly simple. Here changes are implemented to a site so that it is more visible in search engines (such as Google, Yahoo) and also frequently used in blogs. This in turn increases the traffic and gives good return in your business.

Why do we think of Social Media Optimization (SMO)? Because it is where the visitors come from and returning visitors gets converted to customers. Therefore it increases your business. SMO creates a open line of communication between you and your customers, clients. You can directly interact with people buying or using the products and clear your views. So there are a few steps for generating publicity through Internet. These steps include – blogging, Really Simple Syndication (RSS) and using third party images, videos etc. Sometimes viral marketing is used, i.e., use of pre-existing social networking services to popularize the product, where videos and articles promoting our products are put on sites which deal with similar issues and things. It may use software, flash games and text messages for promotions. Online calendars can also be used to display and bookmark the dates if we are trying to publicize some event.

If you think of a site, to increase the visibility of the site, you (as service provider) can increase search tags, adding content more related to the site so that the site is searched more. Another option can be updating the site regularly and making other site users to tag your site regularly. This increases the hit ratio and so there will be increase of potential customers.

Some 93% of the teen use internet. The Pew Internet & American Life Project has found that 64% of the teens aged 12-17 years participate in content writing.

o 33% of online teens create or work on webpage.
o 28% of online teens have created their online journal.
o 27% of online teens works on their own webpage.
o 57% of online teens have watched videos from YouTube.
o 55% of online teens have profile on a social network like MySpace, Facebook, Orkut.

Social Media Optimization Services includes:

o Social Bookmarking(similar to bookmarking you site to “favorites” in your browser) through high quality bookmarking sites like Google, Yahoo, Digg, My Space. When you bookmark a page you are more likely to come again. A social Bookmarking service allows your book mark for public access and thus it help to other internet users looking for similar thing.
o Writing and/or participating in Blogs in quality blogging sites like Blogger.com.
o Creating Social Media profiles (Facebook, Google).
o Article Submission.